The name Pulse represents the “It works in a heartbeat” phrase. The letter P is a lightning bolt to also represent speed. The galaxy theme is shown through the swirl in the letter S and the font. Multiple sketches of the logo were drawn out before choosing a style that fits. For the can design, two different styles were required. Each galaxy sketch created different but similar ideas for the final two can designs.

After the can designs are final, the wireframe for the label is created. Can 1 is on the left and can 2 is on the right. Can 1’s design is focused on the planets and stars. This is a berry flavor called “Pluto Berry”. The idea is for the berries to be floating in the stars next to the planet. The color pallete is pink, purple, and blue. Can 2’s design is focused on the elements that are found in space. The idea of the background was to have a black hole be in the center. The flavor of this can is called “Cosmic Blackberry”. The original name was suppose to be “Blackhole Berry”, but the name didn’t sit right in terms of grammar. 

The two package designs present a bold and creative brand concept through the use of a cosmic theme and vibrant colors. The bright pink typography and the tagline “Energy in Every Beat” help reinforce the idea of energy and movement while making the brand visually memorable. The Cosmic Blackberry design appears more sleek and focused, using a swirling galaxy to draw attention to the center and highlight the flavor. In contrast, the Pluto Berry design is more playful and dynamic, featuring a large planet and floating fruit that create a sense of motion. Both designs are visually engaging and successfully communicate a modern and energetic brand identity while maintaining a consistent theme across the flavors.